Proposal 2
Proposal 1
Project Requirements:
Design an eye-catching series of posters to be displayed outside of the FOX Headquarters Building located in Times Square in New York City.
Design an eye-catching series of posters to be displayed outside of the FOX Headquarters Building located in Times Square in New York City.
Dimensions: 3 Pieces (each 36 X 48 inches)
After designing 2 series of posters. Proposal #2 was selected and displayed on the north side of the FOX News Channel Headquarters Building in New York City.
Tools:
Adobe Illustrator, Adobe Photoshop
Approach:
Using the well recognized F-O-X of the FOX corporate identity, the goal was alert passers by that this was the Worldwide Headquarters. The idea was to create a feeling of excitement with a spotlight effect without taking away from the letters. The 3 letters were the focus while the contrasting blue was used to create a dramatic graphic impact. The background was kept blue so that the three letters remain the central focal point.
Using the well recognized F-O-X of the FOX corporate identity, the goal was alert passers by that this was the Worldwide Headquarters. The idea was to create a feeling of excitement with a spotlight effect without taking away from the letters. The 3 letters were the focus while the contrasting blue was used to create a dramatic graphic impact. The background was kept blue so that the three letters remain the central focal point.
